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A coffee shop with three locations: pre-ordering instead of queueing. It started as a shopfront page and grew into a mobile app.
The problem
The morning queue was eating the takings: someone off a train will not wait eight minutes. Pre-ordering technically existed — nobody used it, because there was nowhere to find out it existed.
What was needed was a shopfront that explains the value in ten seconds and leads straight into a conversation — no form, no sign-up, no app.
A single-screen shopfront
The promise, the menu with prices, three addresses and one button. Everything else is gone: the page exists for one action — to open pre-ordering.
Ordering in three taps
Drink, location, time. Repeating the last order takes one button — nine out of ten orders at this shop are repeats.
The shift sees the order
The order lands in the shift chat, the barista marks it ready, the guest gets a message. No tablet on the counter was needed.
The concept sketch of the storefront: sections on the left, cards on the right. All it had to do was let someone find their size in a minute instead of calling to ask.
A cross-platform concept: one layout, two system shells. Only the status bar, corner radii, bottom navigation and typeface differ. Tap any screen to open it large.
Half the pre-orders now come from the shopfront. Pre-ordering stopped being an insider secret, and the next step became an app of its own — the concept is below.